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50 optional cards, if chosen by the "Executive", are paired with the prompt card to add a twist
Ties: Wild Cards
Monkeys: Prompt Cards
100 prompts crowdsourced from real corporate stories, selected by the "Executive", or judge
100 absurd options, each player gets 6 to choose from
Bananas: Answer Cards
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Team:
Leah Glass
Samantha Novak
Izzy Sunday
Jack Nguyen
Srija Kothakonda
The Ask:
Over 15 weeks, develop a side-hustle and make it real, with strong brand identity, social media marketing, working prototype, and engaging presentation.
Research Methods
262
Card Games Survey
Responses
4
Rounds of
Playtesting
Anonymous Corporate
36
Stories Shared
Desk Research
MRI Simmons
Mintel
Reddit
Background
Monkey Bizness is a multiplayer card game where players select various cards to fill in the blank of a prompt. Players compete for the coveted promotion to "Executive" by creating the funniest or most outrageous combinations.
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Seek third spaces and cheap, social activities away from screens
18-34 year olds
Over 2 million of Gen-Z enter the workforce every year
Use humor to cope with shared trauma
Target
Source: Bureau of Labor Statistics, 2025; Card Games Survey; Mintel Gen-Z 2025
"My friends from college and I have a groupchat where we send old Snapchat memories from college, we joke a lot about the pain of having to work for the rest of our lives... we had it so good and didn't even know it"
"Billing dept sent out a reminder to fill out our time sheets, so I sent a meme to the company Slack channel of a horse galloping through a meadow with the caption “How it feels to not do my timesheet”
Early career navigators cope with the cringe of corporate culture by making fun of it, together.
- Anonymous, 27
- Anonymous, 23
Let’s clock out, loosen our ties, and monkey around!
Source: Card Games Survey & Mintel, Toys & Games 2025
Social Media Marketing
"something big coming. get ready to monkey around 🙈🍌"
"Shoot day was all gameplay, snacks, and getting to bizness 📷🍿🍌"
"Your hard work hasn't gone unnoticed. 🍌 Consider this a corporate bonus."
"Monkey does not concern himself. 🍌 Be more like monkey"
"Meet the brains behind the bizness! 🐵🍌"
"Game night was a movie!! (Planet of the Apes, more specifically) 🎬🐒🍿"
"Gorilla" Marketing
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